Konferenzbeiträge
| Thomas Foscht Cesar Maloles Swee-Lim Chia | Toward a better understanding of brand and product line extension strategies, IABE-2023 Conference, 2023, New York, USA | ||
| Daniel Kreimer Lukas Stoppacher Andreas Eisingerich Thomas Foscht | Does it matter to interact with your customers on social media? Understanding the relationship between brand’s interactivity on social media and customer engagement, AMA Summer Academic Conference 2022, USA | ||
| Lukas Stoppacher Thomas Foscht Andreas Eisingerich | The Moderating Effect of Store Image on the Influence of Private Label Naming Strategies on Perceived Risk, Advances in National Brand and Private Label marketing, 9th International Conference, 2022, Cham, DE | ||
| Vishal Kashyap Kristina Schaffer Alok Kumar Stefan Hurtak | Informality in Buying-Supplier Relationships, University of Illinios, 2022, Chicago, USA | ||
| Thomas Foscht Andreas B. Eisingerich Barbara Duffek | Customer loyalty in the face of an objectively superior service offering: How to reduce customer switching, Annual Conference 2022 (EMAC), 2022, Budapest, Hungary | ||
| Vishal Kashyap | COVID-19 PANDEMONIUM - a Comparative Perspective of Environments in the USA and the EU, SOWI alumni UNI Graz 2021, Graz, A | ||
| Xiaochi Sun Thomas Foscht Andreas B. Eisingerich | “You Are Kicked Out of the Room Now!”: The Impact of Social Exclusion on User-Generated Content in Online Communities, Summer Conference, American Marketing Association (AMA), 2021, Chicago, USA | ||
| Lukas Stoppacher Thomas Foscht Judith Schloffer | Always On My Mind? - Antecedents of Private Label Share in Consumers' Consideration Sets, Summer Conference, American Marketing Association (AMA), 2021, Chicago, USA | ||
| Vishal Kashyap Stefan Hurtak Michael Ehret | Customer Participation and Supplier Commitment in a Business-to-Business Project Context. Online, European Marketing Academy, EMAC Regional Conference, 2021, Zagreb, HR | ||
| René H. Kerschbaumer Daniel Kreimer Thomas Foscht Andreas B. Eisingerich | Subscription commerce: an attachment theory perspective, Summer Conference, American Marketing Association (AMA), 2021, Chicago, USA | ||
| Thomas Foscht Cesar M. Maloles | Comparing the Impact of Covid-19 on why Buyers do not return unwanted products, 28th Recent Advances in Retailing and Consumer Science Conference (RARCS), 2020, Baveno, Italy | ||
| Thomas Foscht Ursula Athenstaedt Brigitta Lurger | Digitalisierung als Herausforderung für den Verbraucherschutz, Symposium Smart Regulation - Field of Excellence University of Graz, 2020, A | ||
| Vishal Kashyap Stefan Hurtak | Too Much of a Good Thing? Customer Participation and Supplier Commitment in a Project Business Context, European Marketing Academy, EMAC Regional Conference, 2020, Zagreb, HR | ||
| Thomas Foscht Xiaochi Sun | Find the customers who want to learn - antecedents of customer learning, Summer Conference, American Marketing Association (AMA), 2020, USA | ||
| Thomas Foscht Lukas Stoppacher | Private Labels in Mind - the Share of Private Labels in the Consideration Set of Consumers, Summer Conference, American Marketing Association (AMA), 2020, USA | ||
| Vishal Kashyap Butt N. Moeen Anita D. Kersi | On the Same Team? Free-Riding Potential, Territorial Selectivity, and Outlet Survival in A Multiple Agency Setting, INFORMS Marketing Science - ISMS, INFORMS Marketing Science Conference, 2019, Rom, I | ||
| Thomas Foscht Stefan Thalmann Rene Kerschbaumer | Business Analytics as Part of Marketing Education in Business School Settings, 7th International Big Data & Analytics Education Conference (BDAEDCON), 2019, Maryland, USA | ||
Thomas Foscht Andreas Eisingerich | Online Customer Engagement Behaviors: A Social Exchange Perspective, Summer Conference, American Marketing Association (AMA), 2018, USA | ||
| Thomas Foscht Xiaochi Sun Heike Riedl Caesar Maloles | Forgot to Go Home When you are Shopping in Stores? - A study of Consumers´ Flow Experience at the Point of Sales Based on Different Industries and Gender, 25th Recent Advances in Retailing and Services Science, 2018, Madeira, Portugal | ||
| Thomas Foscht Rene Kerschbaumer Judith Schloffer Andreas Eisingerich |
The Impact of a Customer´s Time Perspective on Online Customer Relationships: 25th Recent Advances in Retailing and Service Science, 2018 Madeira, Portugal | ||
The Moderating Effect of Trait Emotional Intelligence on the Relationship between Selling Skills and Performance: Findings from a B2B Context, ISBM Academic Conference, 2018, Glasgow, UK | |||
| Andreas Zehetner Thomas Foscht Vishal Kashyap |
How Trait Emotional Intelligence moderates the Relationship of BtB Salespersons´Skills and Performance, BMM-EMAC Biennial International Conference on Business Market Management in Association with EMAC, Karl-Franzens-Universität, 2017, Graz, A | ||
| Andreas Zehetner Thomas Foscht Vishal Kashyap |
How Trait Emotional Intelligence moderates the Relationship of BtB Salespersons´Skills and Performance, Summer Marketing Educators´Conference, American Marketing Association (AMA), 2017, Chicago, USA | ||
Thomas Foscht |
What´s on the agenda? A more effective use of presentation slides in a marketing course, IABE-2016 Florence-Pisa-Conference, International Academy of Business and Economics, 2016, Florence, I | ||
| Heike Leitold Thomas Foscht Marion Brandstätter |
Exploring Consumer Attachment Predispositions and their Behavioral Effects, Academy of Marketing Science (AMS), 2016, Paris, F | ||
| Marion Brandstätter Thomas Foscht Heike Leitold |
Consumers´Strategies to Cope with Crowding-induced Stress, Adademy of Marketing Science (AMS), 2016, Paris, F | ||
| Marion Brandstätter Thomas Foscht |
Perceived Brand Similarity and Its Effect on Stress and Coping, The European Institute of Retailing and Services Studies (EIRASS), 2016, Edingburgh, GB | ||
| Marion Brandstätter Thomas Foscht |
The Impact of Private Labels´Image on Retailers´Brand Image - An Extended Study, The European Institute of Retailing and Services Studies (EIRASS), 2016, Edingburgh, GB | ||
| Thomas Foscht Cesar Maloles Johanna Schlais |
Integrative Multi-Channel Communication in Pharmacy Retailing, The European Institute of Retailing and Services Studies (EIRASS), 2016, Edingburgh,GB | ||
| Marion Brandstätter Thomas Foscht |
Consumers´Strategies to Deal With Brand Similarity-Induced Stress, Summer Marketing Educator´s Conference, American Marketing Association (AMA), 2015, Chicago, USA | ||
Marion Brandstätter |
The Impact of Private Labels´Image on Retailers´Brand Image, 22nd International Conference on Recent Advances in Retailing and Service Science, The European Institute of Retailing and Services Studies (EIRASS), 2015, Montréal, CA | ||
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