Konferenzbeiträge

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Thomas Foscht
Cesar Maloles
Wiliam Reisel
Swee-Lim Chia

What´s on the agenda? A more effective use of presentation slides in a marketing course, IABE-2016 Florence-Pisa-Conference, International Academy of Business and Economics, 2016, Florence, I
Heike Leitold
Thomas Foscht
Marion Brandstätter
Exploring Consumer Attachment Predispositions and their Behavioral Effects, Academy of Marketing Science (AMS), 2016, Paris, F
Marion Brandstätter
Thomas Foscht
Heike Leitold
Consumers´Strategies to Cope with Crowding-induced Stress, Adademy of Marketing Science (AMS), 2016, Paris, F
Marion Brandstätter
Thomas Foscht
Perceived Brand Similarity and Its Effect on Stress and Coping, The European Institute of Retailing and Services Studies (EIRASS), 2016, Edingburgh, GB
Marion Brandstätter
Thomas Foscht
The Impact of Private Labels´Image on Retailers´Brand Image - An Extended Study, The European Institute of Retailing and Services Studies (EIRASS), 2016, Edingburgh, GB
Thomas Foscht
Cesar Maloles
Johanna Schlais
Integrative Multi-Channel Communication in Pharmacy Retailing, The European Institute of Retailing and Services Studies (EIRASS), 2016, Edingburgh,GB
Marion Brandstätter
Thomas Foscht
Consumers´Strategies to Deal With Brand Similarity-Induced Stress, Summer Marketing Educator´s Conference, American Marketing Association (AMA), 2015, Chicago, USA

Marion Brandstätter
Jakob Perktold
Thomas Foscht

The Impact of Private Labels´Image on Retailers´Brand Image, 22nd International Conference on Recent Advances in Retailing and Service Science, The European Institute of Retailing and Services Studies (EIRASS), 2015, Montréal, CA

Thomas Foscht
Marion Brandstätter
Erfolgstreiber von Handelsmarkentransfers, Tagung Handeslforschung, Universität Trier, 2014, Trier, DE
Thomas Foscht
Maria Madlberger
Electronic Data Interchange: Status quo und Entwicklungsperspektiven in Handel und Industrie, Tagung Handelsforschung, Universität Trier, 2014, Trier, DE
Marion Brandstätter
Thomas Foscht
Manfred Hammerl
Brand Similarity, Stress, and Coping in a Retail Setting, 122nd Annual Convention of the American Psychological Association, Society for Consumer Psychology (SCP), American Psychological Association (APA), August 2014, Washington, DC, USA
Thomas Foscht
Cesar Maloles
Marion Brandstätter
Survival Strategies for small Stores, IABE-2014 Verona - Summer Conference, International Academy of Business and Economics, 2014, Verona, I
Jakob Perktold
Marion Brandstätter
Thomas Foscht
Kathrin Bauernhofer
How the Need for Status influences Neural Activation Patterns of Reward Stimuli, Conference Retreat on NeuroIS, 2014, Gmunden, A
Marion Brandstätter
Thomas Foscht
Cesar M. Maloles III
The Effects of Hassling and Uplifting Events on Stress and Satisfaction - An Empirical Study in the Context of Shopping Centers, 21st International Conference on Recent Advances in Retailing and Service Science, The European Institute of Retailing and Services Studies (EIRASS), 2014, Bukarest, RU
Marion Brandstätter
Jakob Perktold
Thomas Foscht
Kathrin Bauernhofer
Neurological Bases of Selling and Customer Orientation: an Exploratory Study, NeuroPsychoEconomics Conference, 2014, München, DE
Marion Brandstätter
Thomas Foscht
Florian Dorner
The Effect of Private Labels´Image on Retailer´s Brand Image, Annual Conference, Academy of Marketing Science (AMS), 2014, New Orleans, LA, USA
Florian Dorner
Thomas Foscht
Manfred Hammerl
Marion Brandstätter
The Effectiveness of Advertorials Versus Classic Advertisements, Winter Marketing Educators´Conferece, American Marketing Association (AMA), 2014, Las Vegas, USA
Kathrin Bauernhofer
Thomas Foscht
Lan Wu
The Lonely Shopper: Cross-Cultural and Gender Differences, MAG Scholar Global Business, Marketing and Tourism Conference 2013, Dubai, VAE

Florian Dorner
Thomas Foscht
Die Wirkung von Advertorials und klassischer Printwerbung, Forschungstagung Marketing, Freie Universität Berlin, 2013, Berlin, Deutschland
Judith Schloffer
Thomas Foscht
Cesar M. Maloles III
Refusal and Interference of Communication - Analysis of the Effects of a New Phenomeneon on Customer Relationships, 17th International Conference on Research in the Distributive Trades of the European Association of Education and Research in Commercial Distribution (EAERCD), 2013, Valencia, Spain 

Marion Brandstätter
Thomas Foscht
Manfred Hammerl

Product Similarity, Stress and Coping in a Retail Setting, European Conference of the Association for Consumer Research (EACR), 2013, Barcelona, Spain
Marion Brandstätter
Florian Dorner
Thomas Foscht
Cesar M. Maloles III
The Impact of Hassles and Uplifts on Stress, Excitement and Satisfaction in a Retail Setting, 42nd  Annual Conference, Academy of Marketing Science (AMS), 2013, Monterey, USA 
Manfred Hammerl
Florian Dorner
Thomas Foscht
Marion Brandstätter
Cesar M. Maloles III
Ascription of Symbolic Brand Meaning: the Interrelationship Among consumers, Brands and Reference Groups, Winter Marketing Educators´Conferece, American Marketing Association (AMA), 2013, Las Vegas, USA
Marion Brandstätter
Thomas Foscht
Cesar M. Maloles III
Consumers´Strategies to Cope with Crowding-Induced Stress, 20th International Conference on Recent Advances in Retailing and Service Science, The European Institute of Retailing and Services Studies (EIRASS), July 7-10, 2013, Philadelphia, USA
Lan Wu
Thomas Foscht
The Lonely Shopper: How Self-Regulation mediates the Relationship between Loneliness and Impulsive Buying, International Academy of Business and Economics Conference (IABEA), October 14-17, 2012, Las Vegas, USA

Thomas Foscht
Marion Brandstätter

Erfolgsfaktoren von Handelsmarkenerweiterungen, Tagung Handelsforschung 2012, 29.11.-1.12.2012, Universität Göttingen, Göttingen, Deutschland

Marion Brandstätter
Thomas Foscht
Cesar M. Maloles III
Consumers´Strategies to Cope with Overload Confusion-Induced Stress, Winter Marketing Educators´Conference, American Marketing Association (AMA), February 17-19, 2012, USA

Thomas Foscht
Florian Dorner
Lan Wu
Cesar M. Maloles III

The lonesome online-shopper – The impact of loneliness on impulsive buying behaviour in an online retailing environment, 2012 European Marketing Academy (EMAC) 41st Conference "Marketing to Citizens: Going beyond customers and consumers", May 22-25, 2012, Lisbon, Portugal
Thomas Foscht
Judith Schloffer
Cesar M. Maloles III
Do not Reply: An Analysis of the Outcomes of Refused Interactivity, Triennial Retail Conference, Amerikan Marketing Association (AMA), American Collegiate Retailing Assicoiation (ACRA), 2012, Seattle, USA
Andreas Strebinger
Alexander Rusetski
Thomas Foscht
Use of Country of Brand Origin, Brand Westernness and Brand Globalness in Positioning of Globola Luxury Brands, Annual Confernece, Australia and New Zealand Marketing Academy (ANZMAC), 2012, Adelaide, Australia
Marion Brandstätter
Thomas Foscht
Overchoice, Stress and Coping in a Retail Setting, 2011 Academy of Marketing Science (AMS) World Marketing Conference, July 19-23, 2011, Reims, France
Karin Ernstreiter
Thomas Foscht
When Time Matters … - Influence of Consumers' Time Perspective on Coupon Redemption, 2011 Academy of Marketing Science (AMS) World Marketing Conference, July 19-23, 2011, Reims, France
Bernhard Swoboda
Karin Pennemann
Markus Taube
Thomas Foscht
The Globalness Route toward Brand Equity: How Consumer and Brand Level Factors change the Route to Success, Association for Consumer Research (ACR), 2011, St. Louise, USA
Cesar M. Maloles
Thomas Foscht
Swee-Lim Chia
William Reisel
Increasing strategic effectiveness by deconstructing relationship and retention strategies, 2011 International Academy of Business and Economics (IABE) Summer Conference, June 3-5, 2011, Barcelona, Spain
Stephan Gzreskowiak
Joseph M. Sirgy
Thomas Foscht
Marie-Christine Lichtle
Veronique Plichone
Bernhard Swoboda
How does Service Satisfaction impact Life Satisfaction?, Conference for Positive Marketing, Fordham University, 2011, USA
Thomas Foscht
Florian Dorner
Cesar M. Maloles III
Lan Wu
Are you lonesome tonight? The impact of loneliness on consumer retail spending, 2011 European Marketing Academy (EMAC) 40th Conference "The Day After - Inspiration, Innovation, Implementation", May 24-27, 2011, Ljubljana, Slovenia
Marion Brandstätter
Thomas Foscht
Coping with Crowding Stress in a Retail Setting, 2011 American Collegiate Retailing Association (ACRA) Spring Conference, March 2-5, 2011, Boston, USA
Thomas Foscht
Karin Ernstreiter
Return Behavior in the Mail Order Industry - An Exploratory Study, Tagung Handelsforschung 2010, November 25-27, 2010, Berlin, Germany
Alexander Haas
Adele J. Huber
The Key Role of Firms’ Implementation Capabilities for Innovative Strategy Performance, 2010 Strategic Management Society (SMS) 30th Annual International Conference "Strategic Managemement at the Crossroads", September 12-15, 2010, Rome, Italy
Thomas Foscht
Marion Brandstätter
Bernhard Swoboda
Cesar M. Maloles III
Andreas Strebinger
Evaluations of Private Label Extensions: An Exploratory Study in the FMCG Categories, Global Marketing Conference, September 9-12, 2010, Tokyo, Japan
Alexander Haas
Adele J. Huber
Doing the Right Things Right or Just Doing Things: The Importance of Firms’ Implementation Capabilities for Brand Strategy Performance, AMA Summer Marketing Educators Conference, September 13-16, 2010, Boston, USA
Alexander Haas
Adele J. Huber
How Firms’ Strategy Development and Implementation Capabilities Affect Marketing Strategy Performance: Non-linear Effects and Contingencies, 2010 Academic Conference of the Institute for the Study of Business Markets (ISBM), September 11-12, 2010, Boston, USA
Bernd Helmig
Vera Hinz
Alexander Haas
Peter S.H. Leeflang
Towards a Model of Strategic Corporate Giving, 9th International Conference of the International Society for Third-Sector Research (ISTR), July, 2010, Istanbul, Turkey
Thomas Foscht
Leonhard Kehl
Judith Schloffer
Conjoint Design: Concluding impact on Price-Elasticity and Validity, 32nd INFORMS Marketing Science Conference, June 17-19, 2010, Cologne, Germany
Thomas Foscht
Leonhard Kehl
Judith Schloffer
Conjoint Design and the impact on Price-Elasticity and Validity, SKIM Sawtooth Europe Event 2010 Conference, May 26-28, 2010, Cologne, Germany
Thomas Foscht
Cesar M. Maloles III
Bernhard Swoboda 
Swee-Lim Chia
Payment Mode Choice, Usage, and Satisfaction: Who Uses Which and Why – Evidence from Austria, Winter Educators’ Conference, American Marketing Association (AMA), February 20-23, 2009, Tampa, FL, USA
Johannes Flecker
Thomas Foscht
Cesar M. Maloles III
Bernhard Swoboda
Using Music to Create and Enhance Brand Personality, Winter Educators’ Conference, American Marketing Association (AMA), February 20-23, 2009, Tampa, FL, USA
Margot Loewenberg
Markus Meierer
Swee-Lim Chia 
Thomas Foscht
Relevance of Corporate Branding to Employee Loyalty: A cross country study, Annual Conference, Academy of Marketing Science (AMS), May 20-23, 2009, Baltimore, MD, USA
Bettina Berg
Thomas Foscht
Christian Dabija
Consumer Perceptions of Grocery Retailers in Eastern Europe, 38th EMAC Conference, European Marketing Academy (EMAC), May 26-29, 2009, Nantes, France
Thomas Foscht
Marion Brandstätter
Bernhard Swoboda
Consumer Evaluations of Private Label Extensions: An Exploratory Study, ICORIA'09, International Conference on Research in Advertising, June 25-27, 2009, Klagenfurt
Thomas Foscht
Walter van Waterschoot
Joeri De Haes
Some Reflections on the Nature and Importance of Multipurpose Shopping Modelling and Research, 16th International Conference on recent Advances in Retailing and Services Science, European Institute of Retailing and Services Science (EIRASS), July 6-9, 2009, Niagara Falls, Ontario, Canada
Thomas Foscht
Heike Riedl
Cesar M. Maloles III 
Bernhard Swoboda
The Flow in Bricks-and-Mortar Retailing — Can it Lead to a Better Understanding of Shoppers at the Point of Sale?, 16th International Conference on recent Advances in Retailing and Services Science, European Institute of Retailing and Services Science (EIRASS), July 6-9, 2009, Niagara Falls, Ontario, Canada
Cesar M. Maloles III
Thomas Foscht
Judith Schloffer
Bernhard Swoboda
Reaching the Gen-Y Market, 16th International Conference on recent Advances in Retailing and Services Science, European Institute of Retailing and Services Science (EIRASS), July 6-9, 2009, Niagara Falls, Ontario, Canada
Bernhard Swoboda Stefan Elsner
Thomas Foscht
Basic International Strategic Orientation – Conceptualization, Measurement and Success of Strategies in Retail Sectors, European Association for Education and Research in Commercial Distribution (EAERCD) Conference, July 15-17, 2009, Surrey, UK
Eva Walter
Peter Schnedlitz
Thomas Foscht
Eva Lienbacher
Payment Behavior at the stationary PoS, PLS 09 – 6 International Conference on Partial Least Squares and Related Methods, September 4-7, 2009, Beijing, China
Thomas Foscht
Karin Ernstreiter 
Cesar M. Maloles III
Keeping or Returning? – Some Insights for a Better Understanding of Return Behavior in the Mail Order Industry, Academy of Marketing Science (AMS)/American Collegiate Retailing Association (ACRA) Retailing Conference, September 30-October 3, 2009, New Orleans, LA, USA
Bernhard Swoboda
Stefan Elsner
Thomas Foscht
Hanna Schramm-Klein
Doing the Right Things and Doing the Things Right - Endorsers in Retail Store Flyer Advertising, Association for Consumer Research Conference (ACR), October 22-25, 2009, Pittsburgh, PA, USA

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