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Zeitschriftenbeiträge

Thomas Foscht
Yuting Lin
Andreas Eisingerich

Blinds up or down? The influence of transparency, future orientation, and CSR on sustainable and responsible behavior in: European Journal of Marketing, forthcoming, 2018
Vishal Kashyap
Brian R. Murtha
The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels in: Journal of Marketing, Vol. 81, Nr. 3, 2017, pp. 130-153

 
Yeyi Liu
Thomas Foscht
Andreas Eisingerich
Huei-Ting Tsai


Strategic Management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets in: Industrial Marketing Management, 2017

Available at https://www.sciencedirect.com/science/article/pii/S0019850117302997

 

Butt Moeen
Antia Kersi
Braian Murtha
Vishal Kashyap

Clustering, Governance, and Individual Outlet Sales: A Multi-Year Analysis of An Evolving Franchise System; forthcoming in the Journal of Marketing.

Available at http://journals.ama.org/doi/abs/10.1509/jm.16.0173

 

Thomas Foscht
Cesar Maloles
William Reisel
Swee-Lim Chia
What´s on the agenda? A more effective use of presentation slides in a marketing course, in: Journal of Academy of Business and Economics, Vol. 16, No. 2, 2016, pp. 35-40

Jay I. Shina
Thomas Foscht

Reverse psychology tactics in contemporary marketing, in: the marketing review, Vol. 16, No. 3, Autumn 2016, pp. 343-353
Thomas Foscht
Stephan Grzeskowiak
Joseph Sirgy
Bernhard Swoboda
Linking Retailing Exeriences with Life Satisfaction: The Concept of Story-Typüe Congruity with Shopper´s Identity, in: International Journal of Retail and Distribution Management, Vol. 16, No. 3, June 2016, pp. 343-353

Marion Brandstätter
Jakob Perktold

Consumer Neuroscience - Warum das Herz im Hirn liegt, in: Marketing Review Graz, 3. Ausgabe, Nr. 1, 2014, S. 83 - 89
Thomas Foscht
Marion Brandstätter
Success Factors of Private Label Extensions, in: ZPF - Journal of Research and Management, Vol. 36, No. 2, June 2014, pp. 82 -95
Bernhard Swoboda
Bettina Berg
Hanna Schramm-Klein
Thomas Foscht
The importance of retail brand equity and store Accessibility for store loyality in local competition, in: Journal of Retailing and Consumer Services, Vol. 20, No. 3, February 2013, pp. 251-262
Thomas Foscht
Karin Ernstreiter
Cesar M. Maloles III
Indrajit Sinha
Bernhard Swoboda
Retaining or Returning? some Insights for a Better Understanding of Return Behaviour in the Mail Order Industry, in: International Journal of Retail and Distribution Management, Vol. 41, No. 2, 2013, pp. 113-134
Lan Wu
Thomas Foscht
The lonely Shopper: How Self-Regulation mediates the Relationship between Loneliness and impulsive Buying, in: Review of Business Research, Vol.12, No. 3, 2012, pp. 173-180

Cesar M. Maloles III
Thomas Foscht
William Reisel
Swee-Lim Chia
Norman Smothers

Developing Selling Strategies for Second-Hand Goods: A Preliminary Step, in: International Journal of Strategic Management, Vol. 12, No. 2, 2012, pp. 138-144
Thomas Foscht
Karin Ernstreiter
Thomas Angerer
Erfolg von Couponing: Einflussfaktoren und konsumentenspezifische Potentiale, in: transfer - Werbeforschung & Praxis, 57. Jg., Nr. 1, 2011, S. 33-43
Bernhard Swoboda
Thomas Foscht
Dirk Morschett
International SME Alliances: The Impact of Alliance Building and Configurational Fit on Success, in: Long Range Planning, Vol. 44, 2011, pp. 271-288
Jagdish Agrawal
Pamela Grimm
Shyam Kamath
Thomas Foscht
A cross-country study of signals of brand quality, in: Journal of Product and Brand Management, Vol. 20, Issue 5, 2011, pp. 333-342
Thomas Foscht
Judith Schloffer
Do not reply - die neue interaktive Kommunikation? Absatzwirtschaft online, 2011, Download
Thomas Foscht
Marion Brandstätter
Indrajit Sinha
Reverse Psychology Marketing - Konsequent falsch und doch richtig, in: Marketing Review St. Gallen, Volume 6, 2010, pp. 18-25
Walter van Waterschoot
Piyush Kumar Sinha
Steve Burt
Joeri De Haes
Thomas Foscht
Annouk Lievens
The Classic Conceptualization and Classification of Distribution Service Outputs - Time for a Revision?, in: European Retail Research, Volume 24 Issue II, 2010, pp. 3-32
Thomas Foscht
Judith Schloffer
Cesar Maloles III
Indrajit Sinha
Banking on the Youth: The Case for Finer Segmentation of the Youth Market, in: Young Consumers, Volume 11, Nr. 4, 2010, pp. 264-276
Thomas Foscht
Cesar Maloles
Bernhard Swoboda
Swee-Lim Chia
Debit and credit card usage and satisfaction: Who uses which and why - evidence from Austria, in: International Journal of Bank Marketing, Volume 28, Issue 2, 2010, pp.150-165
Swee-Lim Chia
Thomas Foscht
Cesar Maloles, III
William Reisel
Toward an integrated Typology of Consumer Motives for Buying Gray Market Goods, in: Review of Business Research (RBR), 2010, forthcoming????
Bernhard Swoboda
Thomas Foscht
Cesar Maloles
Hanna Schramm-Klein
Exploring How Garment Firms Choose International Sourcing and Sales Country-Markets, in: Journal of Fashion Marketing and Management, Vol. 13, Issue 3, 2009. S. 406-430
Thomas Foscht
Cesar Maloles
Judith Schloffer
Swee-Lim Chia
Assessing the Outcomes of Generation-Y Customers’ Loyalty, International Journal of Bank Marketing, Volume 27, Issue 3, April 2009
Thomas Foscht
Cesar Maloles
Judith Schloffer
Bernhard Swoboda
Swee-Lim Chia
Exploring the Impact of Customer Satisfaction on Food Retailers' Evolution: Managerial Lessons From Austria, in: Journal of International Food & Agribusiness Marketing, Volume 21, Issue 1, 2009, S. 67-82
Thomas Foscht
Thomas Angerer
Birgit Seebacher
"State of Art": Apotherkermarketing aus Sicht der Apotheker, in: Österreichische Apotherkerzeitung, 62. Jahrgang, Nr. 25, 2008. S, 1358-1363
Thomas Foscht
Thomas Angerer
Bernhard Swoboda
50plus - missunderstood?,
in: Absatzwirtschaft - Zeitschrift für Marketing, 3/2006,
S. 58 bzw. als Download (Volltext)

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