Zeitschriftenbeiträge
| Yu-Ting Lin Thomas Foscht Andreas Eisingerich | A time for heroes? Conceptualization, development and validation of the brand hero scale, in: European Journal of Marketing, Volume 57, Issue 13, 2023, pp. 1-26 |
| Thomas Foscht René Kerschbaumer Andreas Eisingerich | Is Ownership of Brands Passe? A New Model of Temporary Usage for Durable Goods, in: Journal of Business Strategy, Volume 44, Issue 5, 2023, pp. 1-9 |
| Michael Ehret | Banking the unbanked. Constitutive rules and the institutionalization of mobile payment systems in Nigeria, in: Journal of Business Research, Volume 163, 2023, pp. 1-18 |
Vishal Kashyap | Rethinking customer-Perceived Value in Business Markets from an Organizational Perspective, in: Journal of Inter-Organizatioal Relationships, Volume 28, 2022, pp. 1-18 |
| Xiaochi Sun Thomas Foscht René Kerschbaumer Andreas Eisingerich | Pulling back the curtain”: Company tours as a customer education tool and effects on pro-brand behaviors, in: Journal of Consumer Behavior, Volume 21, Issue 6, 2022, pp. 1307-1317 |
| S. Grzeskowiak M. J. Sirgy Thomas Foscht Bernhard Swoboda u.a. | How do seniors evaluate retirement homes? The effects of functional congruity, self-congruity, and lifestyle congruity, in: Journal of Housing and the Built Environment, Volume 37, 2022, pp. 1723-1743 |
| René Kerschbaumer Daniel Kreimer Thomas Foscht Andreas Eisingerich | Subscription commerce: an attachment theory perspective, in: The International Review of Retail, Distribution and Consumer Research, Volume 32, Issue 5, 2022, pp. 20-39 |
Lightening the dark side of customer participation – The mitigating role of relationship performance in business-to-business project contexts, in: Journal of Business Research, Vol. 140, 2022, pp. 220–231 | |
| Thomas Foscht | Die Marke als Krisenimmunisierung, in: Top of Styria, 2021, S 17-18 |
| Stephan Grzeskoviak Joseph Sirgy Thomas Foscht Bernhard Swoboda Veronique Pilchon Marie-Ch. Lichtle | How do seniors evaluate retirement homes? The effects of dunctional congruity, self-congruity and lifestyle congruity, in: Jornal of Housing and the Built Environment, 2021 https://doi.org/10.1007/s10901-021-09919-9 |
| Thomas Foscht Xhaochi Sun Andreas Eisingerich Judith Schloffer | Why Do Customers Want to Learn? Antecedents and Outcomes of Customer Learning, in: European Journal of Marketing, Vol. 56, No. 3, 2022, pp. 677-703 |
| Vishal Kashyap Wolfgang Ulaga Michael Kleinaltenkamp | Advancig marketing theory and practice: guidelines for crafting reserch propositions, in Academy of Marketing Science Review, 2021 doi.org/10.1007/s13162-021-00215 |
| Thomas Foscht Xiaochi Sun A. Eisingerich | Does educating customers create positive word of mouth? in: Journal of Retailing and Consumers Services, 2021 |
| Thomas Foscht Renè Kerschbaumer Judith Schloffer | Wandel der Storeformate, in: Der Handel, Ausgabe 11/12, 2020, S 24-25 |
| Vishal Kashyap Erik Mooi Marc van Aaken | Governance and Customer Value Creation in Business Solutions, in: The Journal of Business and Industrial Marketing, Volium 35, 2020, pp. 1089-1098 |
| Thomas Foscht Judith Schloffer | Virtual Reality macht Shoppen zum Erlebnis, in: Der Handel, Ausgabe 11/12, 2020, S 20 |
| Vishal Kashyap Andreas Eggert Michael Kleinaltenkamp | Mapping Value in Business Markets: An Integrative Framework, in: Industrial Marketing Management, 2019, pp. 13-20 |
| Vishal Kashyap Anita Kersi Moeen Naseer Butt | On the Same Team? Free-riding Potential, Slack Resources, and Outlet Survival, in: INFORMS Society for Marketing Science, 2019 https://www.abstractsonline.com
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| Thomas Foscht Xiaochi Sun R. Kerschbaumer | Customer Education by the Manufacturer - Company Guided Tour as a Brand Touch Point in: Netzwerk Handel Insights, Ausgabe III, 2018 |
| Thomas Foscht Yin Liu Andreas Eisingerich H. Tsai | Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets in: Industrial Marketing Management, 2018 |
Thomas Foscht | Blinds up or down? The influence of transparency, future orientation, and CSR on sustainable and responsible behavior in: European Journal of Marketing, 2018 |
| Vishal Kashyap Brian R.Murtha | The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels in: Journal of Marketing, Vol. 81, Nr. 3, 2017, pp. 130-153 |
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Available at |
Butt Moeen | Clustering, Governance, and Individual Outlet Sales: A Multi-Year Analysis of An Evolving Franchise System; forthcoming in the Journal of Marketing. Available at http://journals.ama.org/doi/abs/10.1509/jm.16.0173 |
| Thomas Foscht Cesar Maloles William Reisel Swee-Lim Chia | What´s on the agenda? A more effective use of presentation slides in a marketing course, in: Journal of Academy of Business and Economics, Vol. 16, No. 2, 2016, pp. 35-40 |
Jay I. Shina | Reverse psychology tactics in contemporary marketing, in: the marketing review, Vol. 16, No. 3, Autumn 2016, pp. 343-353 |
| Thomas Foscht St. Grzeskowiak Joseph Sirgy Bernhard Swoboda | Linking Retailing Exeriences with Life Satisfaction: The Concept of Story-Typüe Congruity with Shopper´s Identity, in: International Journal of Retail and Distribution Management, Vol. 16, No. 3, June 2016, pp. 343-353 |