Cooperations

The transfer of research results to companies is a particular concern of our department. This is achieved within the framework of further training for managers, through various collaborations and through articles in management-related journals. In addition, the Marketing Club Graz, which is traditionally based at the Department of Marketing, also serves as a platform for knowledge transfer.

In addition to cooperations in the scientific field, the Department of Marketing also maintains numerous cooperations with companies in a wide range of industries with regard to a wide variety of marketing issues.

Marketing Club Graz

The Marketing Club Graz, which was founded in 1982, sees itself as an independent dialog platform for the creative exchange of ideas and experience between people who bear responsibility in companies and markets.

The Club sees its central task as deepening the awareness of marketing among its members and the public, picking up on current trends in marketing and analyzing their effects. The Club also sees itself as an innovator in marketing.

Based on a symbiosis between science and practice, the Club offers its members the latest findings, knowledge, products and services to professionalize their activities.

Here you can find more information about the Marketing Club Graz.

Selected cooperations with companies

Kleine Zeitung - Digital subscriptions:

Subscriptions are characterized by the delivery of or accessibility to goods, services or content on a regular basis, including regular payments. Companies that offer digital subscriptions (e.g. music streaming, newspapers) often apply a so-called freemium strategy in which users have access to the content under restricted conditions. Media companies, such as newspapers, can thus bring their content to a large number of people without them becoming paying customers.

This poses a central challenge for this strategy: monetization through the "conversion" of free users into paying premium subscribers. In cooperation with the Kleine Zeitung, the Department of Marketing is investigating this challenge and attempting to find practicable solutions using quantitative and qualitative research methods. For example, trial subscribers of the Kleine Zeitung were interviewed in depth together with students as part of a research seminar.

 

Red Cross Styria - call assistance:

Rufhilfe Steiermark of the Styrian Red Cross has been the market leader in home emergency calls in Styria for over 25 years. The call assistance system gives people with increased security needs the opportunity to make an emergency call at any time using the emergency call bracelet and associated base unit. With this solution, the call assistance system enables people to maintain their independence and quality of life into old age. In addition to stationary devices for the living area, a mobile emergency call is also offered, which, in addition to the existing voice connection, also enables the transmission of the current location in the outdoor area (via coordinates). Against this background, the Department of Marketing, in cooperation with the Styrian Red Cross, conducted a qualitative research project to investigate awareness and perception of the call assistance service. In addition, motives for/against its use were researched in focus group discussions with various target groups.

 

Other selected cooperation partners:

  • Anton Paar Group AG
  • AVL List GmbH
  • Blue Tomato
  • Caritas Styria
  • GRAWE - Grazer Wechselseitige Versicherung AG
  • GS1 Austria GmbH
  • Kastner & Öhler AG
  • Knapp AG
  • Graz Music Society
  • Planai-Hochwurzen Bahnen GmbH
  • Puntigamer
  • Rosenbauer
  • Spar Österreichische Warenhandels-AG
  • Steiermärkische Bank and Sparkassen AG
  • Weikhard Juwelier & Uhrenhaus GmbH & Co KG
  • Styrian Chamber of Commerce