Prof. Dr. Lisa K. Scheer
Lisa K. Scheer has been Professor of Strategic Business-to-Business Management at the Department of Marketing at the University of Graz since 2020. She holds a PhD in Marketing from Northwestern University and a BSBA and MBA from the University of Missouri, where she later served as the Emma S. Hibbs Distinguished Professor until her retirement. Her research in marketing strategy has been published in the prestigious Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science and International Journal of Research in Marketing, among others. She is also an Area and Associate Editor for the Journal of the Academy of Marketing Science, International Journal of Research in Marketing and Journal of Retailing. In addition to other editorial board memberships, she has been honored as "Outstanding Area Editor" by the Journal of the Academy of Marketing Science and twice as "Outstanding Reviewer" by the Journal of Marketing. She also received the AMA Interorganizational SIG's Lifetime Achievement Award and the Louis W. Stern Award as well as the Jan-Benedict Steenkamp Award from the European Marketing Academy for her research.
Main research areas
- Implementation of strategic marketing in interorganizational relationships, with particular emphasis on dependency, trust, loyalty, fairness, relationship building, performance, cross-cultural challenges and dysfunctional behavior.
- Complex service events with multiple providers.
- Service innovation and strategy.
Functions and memberships
Area Editor
- Journal of the Academy of Marketing Science
- International Journal of Research in Marketing
Associate Editor
- Journal of Retailing
Member of the Editorial Board
- Journal of Marketing Research
- Journal of Marketing
- AMS Review
- Journal of International Marketing
- Journal of Business Market Management
- European Journal of Marketing
CV
- 1981: B.S.B.A. in Marketing & Logistics at the University of Missouri, Columbia, Missouri, USA
- 1982: M.B.A. in Marketing at the University of Missouri, Columbia, Missouri, USA
- 1990: Ph.D. in Marketing at Northwestern University, Evanston, Illinois, USA
- 1989-1996: Assistant Professor of Marketing at the University of Missouri, Columbia, Missouri, USA
- 1996-2003: Associate Professor of Marketing at the University of Missouri, Columbia, Missouri, USA
- 2003-2009: Emma S. Hibbs Distinguished Professor & Associate Professor
- 2009-2023: Emma S. Hibbs Distinguished Professor & Professor of Marketing
- since 2020: Professor of Strategic Business-to-Business Marketing at the University of Graz
Selected journal publications
-
Scheer, Lisa Kay; Kamran-Disfani, Omid; Bagherzadeh, Ramin; Bhattarai, Ashok; Farhang, Maryam;
Constructive Resistance in the Frontlines: How Frontline Employees’ Resistance to Customer Incivility Affect Customer Observer..
In: Journal of Service Research. 26,4. 2023. 560-577. doi:10.1177/10946705221141923.
Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag -
Scheer, Lisa Kay; McClure, Colleen E.; Lawrence, Justin M., Arnold, Todd J.
The Opportunities and Costs of Highly Involved Organizational Buyers..
In: Academy of Marketing Science. Journal. 51,2. 2023. 480-501..
Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag
