Prof. Dr. Michael Ehret
Michael Ehret has been Professor of Marketing and Digitalization at the Department of Marketing at the University of Graz since 2020. He obtained his doctorate and habilitation in business administration at the Free University of Berlin. In addition to several stays as a visiting professor, he also worked for many years as an associate professor at Nottingham Trent University. His research focuses on business-to-business marketing with an emphasis on business services, service business models, service innovation and service ecosystems, with numerous publications in renowned journals such as Journal of Marketing, Industrial Marketing Management, Journal of Business Research or Psychology and Marketing. He is also a member of several professional associations and editorial boards and has been Senior Associate Editor (Editor-in-chief) of the Journal of Business and Industrial Marketing since 2022 (2024).
Main research areas
- Marketing and digitalization: in particular the digitalization of buyer-seller interfaces, the Internet of things and the impact of digitalization on business models.
- Services marketing: in particular business services, digitalization and service transformation, service contract design and service theory.
- Entrepreneurial marketing: in particular marketing and business models, services, entrepreneurship ecosystems.
- Philosophy of science: in particular implications for the study of business ecosystems and research methodology in marketing, services and entrepreneurship research.
Functions and memberships
- since 2024: Editor of the Journal of Business and Industrial Marketing
- 2022-2024: Senior Associate Editor of the Journal of Business and Industrial Marketing
- since 2018: Member of the Editorial Review Board of the Journal of Business Research
- since 2004: Member of the Editorial Review Board of Industrial Marketing Management
- Ad hoc reviewer for Journal of Marketing, Journal of Service Research, Journal of Marketing Management, Psychology and Marketing, etc.
- Member of the American Marketing Association
- Member of the VHB (Association of University Teaching in Business Administration)
- Member of the Chartered Institute for Marketing, UK
- Member of the Ernst Reuter Society, Free University of Berlin
- PhD Examination Board of the Free University of Berlin
CV
- 1994: Diploma in Business Administration at the Free University of Berlin
- 1999: PhD in Business Administration at the Free University of Berlin
- 1995-2000: Lecturer and Research Associate at the Free University of Berlin
- 2000-2008: Assistant Professor at the Free University of Berlin
- 2005-2006: Visiting Professor at the Technical University of Munich
- 2014: Habilitation in Business Administration at the Free University of Berlin
- 2008-2020 Reader in Technology Management at Nottingham Trent University
- 2013: Visiting professor at the University of Rostock
- 2014: Visiting professor at the Fundaçao Getulio Vargas, Sao Paulo, Brazil
- 2014: Habilitation in Business Administration at the Free University of Berlin
- since 2020: Professor of Marketing and Digitalization at the University of Graz
Selected journal publications
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Hurtak, Stefan; Kashyap, Vishal; Ehret, Michael
Lightening the dark side of customer participation – The mitigating role of relationship performance in business-to-business project contexts..
In: Journal of Business Research. 140. 2022. 220-231. doi:10.1016/j.jbusres.2021.10.041.
Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag -
Ehret, Michael
The Code of Capital: How the Law Creates Wealth and Inequality, K. Pistor, Kindle ed., Princeton University Press, Princeton (2019)..
In: Industrial Marketing Management. 93. 2021. 187-190. doi:10.1016/j.indmarman.2021.01.001.
Forschung: Beitrag in Zeitschrift > Rezension -
Ehret, Michael/ Wirtz, Jochen
Ownership of Cocreation Assets: Driving B2B Value Propositions in the Service Economy..
In: Journal of Creating Value. 4. 2018. 42-60. doi:10.1177/2394964318772146 .
Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag -
Wirtz, Jochen/ Ehret, Michael
Capturing Value in the Service Economy..
In: SMR · Journal of Service Management Research. 1,1. 2017. 22-38. doi:10.15358/2511-8676-2017-1-22.
Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag -
Ehret, Michael/ Wirtz, Jochen
Unlocking Value from Machines. Business Models and the Industrial Internet of Things..
In: Journal of Marketing Management. 33,1-2. 2017. 111-130. doi:10.1080/0267257X.2016.1248041.
Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag
