Prof. Dr. Thomas Foscht
Department Chair
Thomas Foscht has been Chair of the Department of Marketing at the University of Graz since 2009 and is a leading expert in the field of business-to-consumer marketing, with a special focus on strategic retail and service management, international marketing, customer relationship management and buyer behavior. In addition to numerous research stays and visiting professorships worldwide, including at Columbia University and the City University of Hong Kong, he was also a full professor at California State University. His research has been published in numerous books and renowned journals. Prof. Foscht is a member of the Academy of Marketing Science and the Editorial Board of the Journal of Retailing and Consumer Services. He also serves as President of the Marketing Club Graz.
Main research areas
- Strategic (trade/service) management
- International marketing
- Customer Relationship Management (CRM)
- Buyer behavior
- Marketing research
Functions and memberships
- Generally sworn and court-certified expert
- Member of the editorial board of the Journal of Retailing and Consumer Services
- Member of the editorial board of the journal transfer - Werbeforschung & Praxis
- Member of the editorial board of the yearbook Vertriebs- und Handelsmanagement
- Member of the American Marketing Association (AMA)
- Member of the Academy of Marketing Science (AMS)
- Vice President of the Austrian Marketing Conference (AMC)
- President of the Marketing Club Graz
CV
- Matura at the HTBL and VA (Bulme) Graz-Gösting, specializing in mechanical engineering
- Diploma degree in business administration at the University of Graz
- Doctoral studies in social and economic sciences at the University of Graz
- 1994-2006: Student assistant, contract assistant, university assistant at the Institute for Trade, Sales and Marketing at the University of Graz
- 1999-2006: Deputy Head of the Institute for Trade, Sales and Marketing at the University of Graz
- 2001: Habilitation at the Faculty of Social and Economic Sciences at the University of Graz, venia docendi in General Business Administration
- 2001: Appointment as associate university professor
- 2000-2006: Visiting professorship/guest lectures/research stays at Johannes Kepler University Linz, Columbia University, New York, USA, City University of Hong Kong, PR China, Temple University, Philadelphia, USA, University of Trier, Germany, ETH Zurich, Switzerland, among others
- 2006: Appointment as Full Professor at California State University, East Bay (San Francisco), USA
- 2009: Appointment as Professor of Marketing at the Karl-Franzens-University of Graz and appointment as Chair of the Department of Marketing at the Faculty of Social and Economic Sciences
- 2011: Appointed Dean of Studies at the Faculty of Social and Economic Sciences at the University of Graz
- 2013: Appointed Dean of the Faculty of Social and Economic Sciences at the University of Graz
Selected book publications
- Foscht, T., Swoboda, B., Zhang, H. (2020): Consumer Behavior: Focus on the Buyer Behavior of Individuals and Organizations, Peking University Press, Beijing.
- Swoboda, B., Foscht, T., Schramm-Klein, H. (2019): Retail management. Offline, online and omnichannel retail, 4th edition, Vahlen, Munich.
- Foscht, T., Swoboda, B., Schramm-Klein, H. (2017): Buyer behavior. basics - perspectives - applications, 6th edition, Springer-Gabler, Wiesbaden.
Selected journal publications
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Liu, Yeyi; Foscht, Thomas; Eisingerich, Andreas B.; Tsai, Huei-Ting
Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets..
In: Industrial Marketing Management. 71. 2018. 147-159..
Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag -
Maloles Cesar; Foscht Thomas; Reisel William; Chia Swee-Lim
What´s on the Agenda? A more effective use of presentationslides in a marketing course..
In: Journal of Academy of Business and Economics. Vol 16,No. 2. 2016. pp. 35-40..
Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag -
Grzeskowiak, Stephan; Sirgy, Joseph; Foscht, Thomas, Swoboda, Bernhard
Linking Retailing Experiences with life satisfaction: The concept of store-type congruity with shopper´s identity..
In: International Journal of Retail and Distribution Management. 2,44. 2016. pp. 124-138. doi:10.1108/IJRDM-07-2014-0088.
Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag -
Foscht, Thomas; Brandstätter, Marion
Success Factors of Private Label Extensions..
In: Marketing: Zeitschrift fuer Forschung und Praxis. Vol. 36,No. 2. 2014. pp. 82-95..
Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag -
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna; Foscht, Thomas
The Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition..
In: Journal of Retailing and Consumer Services. 20,3. 2013. 251 - 262..
Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag
