Prof. Dr. Vishal Kashyap
Department Associate Chair
Vishal Kashyap is Professor of Business-to-Business Marketing at the University of Graz and serves as Department Associate Chair. His research interests focus on inter-organizational relationships, channel management, franchising and marketing strategy. His research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of Business Research, Industrial Marketing Management and the Journal of Personal Selling and Sales Management, among others. Professor Kashyap has been recognized with awards for his teaching at the MBA level. He holds a PhD from the University of Massachusetts Amherst and is on the editorial board of Industrial Marketing Management, Journal of Business Research and Journal of Business Market Management. He is also a reviewer for several renowned journals and is currently co-chair of the B2B|SIG of the European Marketing Academy.
Main research areas
- Inter-organizational relationships and their governance
- Distribution channels
- Franchising
- Contracting
- Marketing strategy
Functions and memberships
Member of the Editorial Board:
- Industrial Marketing Management
- Journal of Business Research
- Journal of Business Market Management
Further memberships:
- European Marketing Academy (EMAC)
- American Marketing Association (AMA)
Ad hoc reviewer:
- Journal of Marketing
- Journal of Marketing Research
- Journal of the Academy of Marketing Science
Other functions
- Co-chair of the EMAC B2B Marketing SIG
CV
- B.Sc. (Honors), University of Delhi, India, 1997
- MBA (Marketing), Goa Institute of Management, Goa, India, 1999
- Ph.D. in Marketing, University of Massachusetts Amherst, Massachusetts, U.S.A., 2004
- Instructor of Marketing, University of Massachusetts, Amherst, Massachusetts, U.S.A. ( 2001 - 2004)
- Assistant Professor of Marketing, Xavier University, Cincinnati, Ohio, U.S.A. (2004 -2010)
- Visiting Professor, Free University, Berlin, Germany (2008)
- Associate Professor of Marketing with tenure, Xavier University, Cincinnati, Ohio, U.S.A. (2010 -2014)
- Full Professor of Business-to-Business Marketing, Karl-Franzens-University Graz, Austria (2014-Present)
- Visiting Professor, Free University, Berlin, Germany (2015)
- Visiting Professor, IECD Bled, Slovenia (2016)
Selected journal publications
-
Hurtak, Stefan; Kashyap, Vishal; Ehret, Michael
Lightening the dark side of customer participation – The mitigating role of relationship performance in business-to-business project contexts..
In: Journal of Business Research. 140. 2022. 220-231. doi:10.1016/j.jbusres.2021.10.041.
Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag -
Kleinaltenkamp, Michael; Eggert, Andreas; Kashyap, Vishal; Ulaga, Wolfgang
Rethinking Customer-Perceived Value in Business Markets from an Organizational Perspective..
In: Journal of Inter-Organizational Relationships. 28. 2022. 1-18..
Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag -
Ulaga, Wolfgang, Kleinaltenkamp, Michael, Kashyap, Vishal, et. al.
Advancing marketing theory and practice: guidelines for crafting research propositions..
In: Academy of Marketing Science Review. XX. 2021. XX-XX. doi:10.1007/s13162-021-00215-x.
Forschung: Beitrag in Zeitschrift > Überblicksartikel/Review -
Mooi, Erik, Vishal Kashyap, and Marc van Aaken
Governance and Customer Value Creation in Business Solutions..
In: The Journal of Business and Industrial Marketing. 35,6. 2020. 1089-1098..
Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag -
Eggert, Andreas, Michael Kleinaltenkamp, and Vishal Kashyap
Mapping Value in Business Markets: An Integrative Framework..
In: Industrial Marketing Management. 79,May. 2019. 13-20. doi:10.1016/j.indmarman.2019.03.004.
Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag
