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Publications

 

Papers in Journals

  • Wolfgang, Ulaga; Michael, Kleinaltenkamp; Vishal, Kashyap, and Andreas Eggert (2022), "Advancing marketing theory and practice: guidelines for crafting research propositions", AMSR
    https://doi.org/10.1007/s13162-021-00215-x
     
  • Andreas, Eggert; Michael, Kleinaltenkamp; and Vishal Kashyap (2019), "Mapping Value in Business Markets: An Integrative Framework", Industrial Marketing Management, 79 (5), 13-20.
     
  • Butt, Moeen N., Kersi Antia, Brian Murtha, and Vishal Kashyap (2018), “Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System,” Journal of Marketing, 82 (1), 74-92.
     
  • Kashyap, Vishal and Brian R. Murtha (2017), “The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels,” Journal of Marketing, 81 (3), 130-153.
     
  • Phillips, Marla, Kashyap, Vishal, Mee-Shew Cheung (2015), “Increasing Product Confidence – Shifting Paradigms,” PDA Journal of Pharmaceutical Science and Technology, 69 (November/December),736-42.
     
  • Phillips, Marla, Mee-Shew Cheung, and Vishal Kashyap, (2014), "Industry, FDA Still Wary of Supply Chain Security," PDA-Letter, L(7), 32-34.
  • Cheung, Vishal Kashyap, and Marla Phillips (2014), "Increasing Supply Chain Reliability - Shifting Paradigms," Chemistry Today, 32(5), 22-23.

  • Ehret, Michael, Vishal Kashyap, and Jochen Wirtz (2013), “Business Models: Impact on Business Markets and Opportunities for Marketing Research,” Industrial Marketing Management, 42(5), 649-55.

  • Winsor, Robert D., Patrick Kaufmann, Chris Manolis, and Vishal Kashyap (2012), “Manifest Conflict in Franchise Systems and the Impact of Residual Conflict,” Journal of Small Business Management, 50 (4), 621-51.

  • Kashyap, Vishal, Kersi Antia, and Gary Frazier (2012),Contracts, Extra-Contractual Incentives, and Ex Post Behavior in Franchise Channel Relationships,” Journal of Marketing Research, 49 (April), 260-76.

  • Kashyap, Vishal and Eugene Sivadas (2012), “An Exploratory Examination of Value Synchronization in Channel Relationships,” Journal of Business Research, 65(5), 586-93.

  • Asare, Anthony K., Thomas G. Brashear Alejandro, Elad Granot, and Vishal Kashyap, (2011) “The Role of Channel Orientation in B2B Technology Adoption,” Journal of Business and Industrial Marketing, 26(3), 193-201.

  • Johnson, Mark S., Eugene Sivadas, and Vishal Kashyap (2009), “Response Bias in the Measurement of Salesperson Orientations: The Role of Impression Management,” Industrial Marketing Management, 38(8), 1014-24.

  • Brashear, Thomas G., Vishal Kashyap, Naveen Donthu, and Michael Musante (2009), “A Six-Country Comparison of the Internet Shopper Profile,” Journal of Marketing Theory and Practice, 17(3), 267-81. (This article was one of the Top 20 cited articles in the history of the Jourjnal of Marketing Theory and Practice, Special Issue Journal of Marketing Theory and Practice (2015), 23(1).
     
  • Manolis, Chris, James A. Roberts, and Vishal Kashyap (2008) “Fifteen Years of Compulsive Buying: A Critique and Comparison of Two Scales and their Findings,” Psychological Reports, 102, 153-65.

  • Chinta, Ravi, Vishal Kashyap, Chris Manolis, Amit Sen, and David Burns (2008), “Hospital Care and Capacity in the Tri-State (Indiana, Kentucky and Ohio) Region of the US:  Analyses and Insights,” Health Marketing Quarterly, 25(3), 254-69.

  • Kashyap, Vishal, Chris Manolis, and Thomas G. Brashear (2008), “A Measure of Distributive Justice in Exchange: Scale Development and Validation,” Journal of Marketing Channels, 15(4), 253-79.
     
  • Kashyap, Vishal, Áurea Helena Puga Ribeiro, Anthony Asare, and Thomas G. Brashear (2007) “Developing Salesforce Relationalism: The Role of Distributive and Procedural Justice,” Journal of Personal Selling and Sales Management, (27)3, 235-45.

  • Debevec, Kathleen, Mei-Yau Shih, and Vishal Kashyap (2006), “Learning Strategies and Performance in a Technology Integrated Classroom,” Journal of Research on Technology in Education, 38(3), 293-307.

  • Rohm, Andrew J., Vishal Kashyap, Thomas G. Brashear, and George R. Milne (2004), “The Use of Online Marketplaces for Competitive Advantages: A Latin American Perspective,” Journal of Business and Industrial Marketing, 19(6), 372-8-85.

 


 Conference Papers

  • Antia, Kersi; Moeen, Nasser Butt; and Vishal Kashyap (2019), "On the Same Team? Free-riding Potential, Slack Resources, and Outlet Survival", Informs Society for Marketing Science (Hg.), https://www.abstractsonline.com
     
  • Zehetner Andreas, Vishal Kashyap, and Thomas Foscht (2018), "The Moderating Effect of Trait Emotional Intelligence on the Relationship between Selling Skills and Performance: Findings from a B2B Context", 2018 EMAC, European Marketing Academy, Glasgow, UK.
     
  • Zehetner Andreas, Thomas Foscht, and Vishal Kashyap (2017), “How Trait Emotional Intelligence Moderates the Relationship of B2B Salespersons’ Skills and Performance: Interaction and Higher Order Effects of Sales Experience and Formal Education,” 2017 Summer AMA Conference, San Francisco, U.S.A.
     
  • Kashyap, Vishal, Kersi Antia, Moeen Butt, and Brian Murtha (2017), “Clustering, Governance and Individual Outlet Sales: A multi-year analysis of an Evolving Franchise System,” 39th Annual ISMS Marketing Science Conference, Los Angeles, U.S.A.
     
  • Kashyap, Vishal and Brian Murtha (2017), “The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels,” EMAC 46th Annual Conference, Groningen, The Netherlands.

  • Butt, Moeen N., Kersi D. Antia, Brian Murtha, and Vishal Kashyap (2016), “Proximity, Ownership-Related Governance, and Individual Outlet Sales: A Multi-Year Analysis of an Evolving Franchise System,” ISBM Academic Conference, Atlanta, Georgia, U.S.A
     
  • Butt, Moeen N., Kersi D. Antia, Brian Murtha, and Vishal Kashyap (2016), “Proximity, Ownership-Related Governance, and Individual Outlet Sales: A Multi-Year Analysis of an Evolving Franchise System,” Theory + Practice in Marketing, Houston, Texas, U.S.A.

  • Kashyap, Vishal, Erik Mooi, and Marc van Aken (2015), “Collaboration and Value Creation in Business Solutions,” in Proceedings of the 44 th EMAC Annual Conference, Leuven, Belgium.

  • Antia, Kersi, Erik Mooi, Vishal Kashyap, and Gary Frazier (2015), “Vertical Restraints and Channel Relationship Dissolution in Franchise Systems,” in Proceedings of the 44 th EMAC Annual Conference, Leuven, Belgium.
     
  • Antia, Kersi, Erik Mooi, Vishal Kashyap, and Gary Frazier (2015), “Vertical Restraints and Channel Relationship Dissolution in Franchise Systems,” AMA Summer Marketing Educators Conference, Chicago, IL, U.S.A.

  • Winsor, Robert D., Chris Manolis, Patrick J. Kaufmann, and Vishal Kashyap (2011), “Manifest Conflict in Franchise Systems and the Impact of Residual Conflict,” in Proceedings of the 25th Annual International Society of Franchising Conference, Patrick J. Kaufmann, Rajiv P. Dant, and Francine Lafontaine, eds. Fort Lauderdale, FL:  International Society of Franchising.

  • Kashyap, Vishal and Eugene Sivadas (2010), “An Exploratory Examination of Shared Values in Channel Relationships,” AMA Summer Marketing Educators Conference, Boston, MA, U.S.A., pp. 512.

  • Kashyap, Vishal, Kersi Antia, and Gary Frazier (2009), “Contracts, Governance Behaviors, Competence, and Channel Member Cooperation,” 31st Annual INFORMS Marketing Science Institute Conference, Ann Arbor, Michigan, U.S.A., pp. 44.

  • Kashyap, Vishal, Kersi Antia, and Gary Frazier (2008), “Contracts, Governance and Intermediary Cooperation,” 30th Annual INFORMS Marketing Science Institute Conference, Vancouver, B.C., Canada, pp. 87-88.
     
  • Ribeiro, Áurea Helena Puga, Cid Gonçalves Filho, Daniela Vilaça Souza, and Vishal Kashyap (2008), “The Role Of Boundary Spanners on Interfirm Relationships Outcomes,” CBIM/ISBM Academic Workshop, Tampa, Florida, U.S.A.

  • Kashyap, Vishal, Thomas G. Brashear, and Áurea Helena Puga Ribeiro (2007), “Fairness Perceptions in Interfirm Exchange: The Role of Boundary Spanners,” Academy of Marketing Science Summer Conference, Coral Gables, Florida, U.S.A.

  • Kashyap, Vishal, Thomas G. Brashear, and Áurea Helena Puga Ribeiro (2007), “Fairness Perceptions in Interfirm Exchange: The Role of Boundary Spanners,” Academy of Marketing Science Summer Conference, Coral Gables, Florida, U.S.A.

  • Hausman, Angela,Vishal Kashyap, and Wesley J. Johnston (2007), “Factors Affecting Relational Value and Relationship Quality in Relationship Success: A Network Perspective,” Academy of Marketing Science Summer Conference, Coral Gables, Florida, U.S.A.

  • Kashyap, Vishal and Chris Manolis (2006), “Teaching Marketing: Solving an Ethical Dilemma,” 26th Annual Lily Conference on Teaching, Miami University, Ohio, U.S.A., pp. 35.

  • Milne, George, Vishal Kashyap, and Thomas G. Brashear (2006),"Internet Culture and Information Privacy in Developing Countries," in the proceedings of EnANPAD, the Annual Conference of Associação Nacional de Pós-Graduação e Pesquisa em Administração, Salvador, Brazil.

  • Brashear, Thomas G., Vishal Kashyap, and Anthony K. Asare (2006), “A Relational Model of Distributive and Procedural Justice,” Society for Marketing Advances Annual Conference, Nashville Tennessee, U.S.A., pp. 262-263.

  • Hayes, Thomas, Vishal Kashyap, Chris Manolis, and C. Edward Heath (2005), “Coming Together: Identifying ‘Fundamental Truths’ in Services Marketing,” 14th Annual Frontiers in Services Conference, Phoenix, Arizona, U.S.A., pp. 67.

  • Kashyap, Vishal, Thomas G. Brashear, and Chris Manolis (2004), “Measurement of Distributive Justice: Assessing Equity, Equality and Need,” Society for Marketing Advances Annual Conference, St. Pete Beach, Florida, U.S.A., pp. 237-238. (Best paper in Marketing Research track)

  • Kashyap, Vishal and Thomas G. Brashear (2001), “An Updated Meta-Analysis of the Attitudes Towards Advertising by Professionals,” AMA Summer Educators’ Conference, Scottsdale, Arizona, U.S.A., vol. 12, pp. 267.

 

Contributions Books

  • Kashyap Vishal, Mee-Shew Cheung, Phillips Marla (2018), "Beyond Supplier Relationship Management" in: Association of Marketing Theory and Practice (Hg.): Proceedings of Marketing and Theorie Pracitce 2018 Annual Meeting. Georgia, USA.
     
  • Kleinaltenkamp Michael, Eggert Andreas, Kashyap Vishal (2018), "Mapping Value in Business Markets: An Integrative Framework in: Martin-Pena Maria L, Ruiz-Alba José L. (Hg.): Conference proceedings of the 2018 CBIM International Conference, Madrid, ESP.

 

 

 

 

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