Since deregulation in the 1980s and the emergence of low-cost and low-fare carriers, airlines have been pioneers in revenue management (RM). The primary role of revenue management is to allocate demand across scarce capacity to achieve competitive advantage and higher yields. To this end, the airline industry has invested heavily in developing sophisticated systems to forecast demand, manage inventory availability, and monitor and respond to the prices of competitors in the marketplace. One of the most difficult areas of airline revenue management is inventory control, i.e., how many tickets of each fare type should be sold to maximize revenue. Thorsten Schmidt will use practical examples to show exactly how this works in practice.
guest lecturer: Thorsten Schmidt MBA, M.A., Head of Revenue Steering Continental – Hub VIE
Time: June 11, 2021, 2 pm
Link: https://us02web.zoom.us/j/83631817249