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University of Graz Department of Marketing News Marketing im Luxusbereich - die Welt von Omega
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Thursday, 17 April 2014

Marketing im Luxusbereich - die Welt von Omega

267. Marketing Clubabend

Seit mehr als 160 Jahren wird die Marke Omega von ihrem Pioniergeist vorangetrieben: sechs Mondlandungen, die erste Taucheruhr, die weltweit einzige Armbanduhr mit Marinechronometer-Zertifizierung. Keine Uhrenmarke der Welt hält mehr Präzisionsrekorde. Außerdem ist Omega mit 26 Olympia-Teilnahmen als offizieller Zeitmesser weltweit führend im Bereich der Sportzeitmessung.

 

Omega ist sehr stolz auf dieses Vermächtnis, doch gilt das Hauptaugenmerk der Marke seit jeher der uhrmacherischen Innovation, die in der Einführung der exklusiven Omega Co-Axial Kaliber mündete - der ersten praxistauglichen neuen Uhrenhemmung in rund 250 Jahren. Diese Errungenschaften sind das Ergebnis des Antriebs und der Dynamik, die Omega seit 1848 zu einem der weltweit führenden Uhrmachern gemacht haben.

 

Referent: Mag. Maria Fojtl, Division Manager Omega, The Swatch Group Österreich GmbH

 

Moderator: Dr. Klaus Weikhard, Geschäftsführender Gesellschafter, Juwelier Uhren Weikhard

 

Termin: Dienstag, 6. Mai 2014


Zeit: 19.00 Uhr

 

Ort: Schloßberghotel, Kaiser-Franz-Josef-Kai 30

 

Für fortgeschrittene Studierende, insbesondere im Master- und Doktoratsstudium ist die Teilnahme an Clubabenden des Marketing Club Graz kostenlos gegen Voranmeldung möglich.

 

Weitere Informationen und Anmeldung: marketing(at)uni-graz.at

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