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University of Graz Department of Marketing News Victorinox - Wann hat Erfolg Zukunft?
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Friday, 26 April 2019

Victorinox - Wann hat Erfolg Zukunft?

312. Marketing Clubabend

Die über 130-jährige Geschichte von Victorinox ist geprägt von einer nachhaltigen Ausrichtung: Tradition, Qualität, Design und Innovation. Die Philosophie des Familienunternehmens stellt solide Werte in den Vordergrund, die ein kontinuierliches Wachstum gewährleisten. Produkte mit Funktionalität und Qualität wie auch der Schweizer Erfindergeist stehen für Victorinox neben den Kunden und Mitarbeitern an erster Stelle.

Victorinox ist heute ein globales Unternehmen mit fünf Produktkategorien: Schweizer Taschenmesser, Haushalts- und Berufsmesser, Uhren, Reisegepäck und Parfums. Das Schweizer Taschenmesser gilt dabei nach wie vor als Kernprodukt und ist wegweisend in der Entwicklung aller Produktkategorien. Carl Elsener, Urenkel von Karl Elsener, dem Gründer von Victorinox blickt auf die erfolgreiche Geschichte des Unternehmens zurück und erläutert, was der weltweit bekannten Marke zum Erfolg verholfen hat und wie dieser in Zukunft gesichert werden soll.

Referent: Carl Elsener, CEO Victorinox AG

Moderator: Mag. Markus Kümmel, Geschäftsführer, bergfex GmbH

Termin: Montag, 29. April 2019

Zeit: 19.00 Uhr

Ort: Schloßberghotel Graz

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The grades for the exam in 327.100 Principles of Marketing on January 28, 2025, have been published. Please send us an e-mail at vo.marketing@uni-graz.at, if you wish to inspect your exam and we will arrange a date and time for the inspection.

Exam inspection 327.100 Principles of Marketing - exam date October 1 2024

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