Marketing lab

Welcome to the Marketing Lab! These pages present our state-of-the-art research methods and their fields of application. For several decades, the department has researched and taught in the fields of advertising effectiveness, buyer and consumer behavior, the analysis of brands and product image etc. This depends on highly skilled professionals – our staff – as well as on an infrastructure to match – our marketing lab and its equipment.

As some of these photos show, teaching and reseearch use eye tracking, tachistoscopic analysis, measurements of electrodermal activities, focus groups, and diverse forms of surveys. Select subpages from the navigation menu on the left.