Research fields

The department focuses on the following fields of research:

 

Business-to-Consumer markets

·         Customer relationship management

·         Retail and services management

·         International marketing

·         Consumer behavior research

·         Recent developments in marketing and consumer behavior

Business-to-Business markets

·         Business-to-Business management

·         Customer orientation of employees and enterprises

·         Strategy implementation

·         Distribution management

·         personal selling

 

 

For details of recently published research, see “publications”.