Prof. Dr. Lisa K. Scheer

Lisa K. Scheer has been Professor of Strategic Business-to-Business Management at the Department of Marketing at the University of Graz since 2020. She holds a PhD in Marketing from Northwestern University and a BSBA and MBA from the University of Missouri, where she later served as the Emma S. Hibbs Distinguished Professor until her retirement. Her research in marketing strategy has been published in the prestigious Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science and International Journal of Research in Marketing, among others. She is also an Area and Associate Editor for the Journal of the Academy of Marketing Science, International Journal of Research in Marketing and Journal of Retailing. In addition to other editorial board memberships, she has been honored as "Outstanding Area Editor" by the Journal of the Academy of Marketing Science and twice as "Outstanding Reviewer" by the Journal of Marketing. She also received the AMA Interorganizational SIG's Lifetime Achievement Award and the Louis W. Stern Award as well as the Jan-Benedict Steenkamp Award from the European Marketing Academy for her research.

Foto von Lisa Scheer {f:if(condition: 'Lisa Scheer', then: '©Lisa Scheer')}
©Lisa Scheer

  • Implementation of strategic marketing in interorganizational relationships, with particular emphasis on dependency, trust, loyalty, fairness, relationship building, performance, cross-cultural challenges and dysfunctional behavior.
  • Complex service events with multiple providers.
  • Service innovation and strategy.

Area Editor

  • Journal of the Academy of Marketing Science
  • International Journal of Research in Marketing

Associate Editor

  • Journal of Retailing

Member of the Editorial Board

  • Journal of Marketing Research
  • Journal of Marketing
  • AMS Review
  • Journal of International Marketing
  • Journal of Business Market Management
  • European Journal of Marketing

  • 1981: B.S.B.A. in Marketing & Logistics at the University of Missouri, Columbia, Missouri, USA
  • 1982: M.B.A. in Marketing at the University of Missouri, Columbia, Missouri, USA
  • 1990: Ph.D. in Marketing at Northwestern University, Evanston, Illinois, USA
  • 1989-1996: Assistant Professor of Marketing at the University of Missouri, Columbia, Missouri, USA
  • 1996-2003: Associate Professor of Marketing at the University of Missouri, Columbia, Missouri, USA
  • 2003-2009: Emma S. Hibbs Distinguished Professor & Associate Professor
  • 2009-2023: Emma S. Hibbs Distinguished Professor & Professor of Marketing
  • since 2020: Professor of Strategic Business-to-Business Marketing at the University of Graz

Selected journal publications

  • Scheer, Lisa Kay; Kamran-Disfani, Omid; Bagherzadeh, Ramin; Bhattarai, Ashok; Farhang, Maryam;
    Constructive Resistance in the Frontlines: How Frontline Employees’ Resistance to Customer Incivility Affect Customer Observer.
    In: Journal of Service Research. 26,4. 2023. 560-577. doi:10.1177/10946705221141923
    Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag
  • Scheer, Lisa Kay; McClure, Colleen E.; Lawrence, Justin M., Arnold, Todd J.
    The Opportunities and Costs of Highly Involved Organizational Buyers.
    In: Academy of Marketing Science. Journal. 51,2. 2023. 480-501.
    Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag

Univ.-Prof. Dr.
Lisa K. Scheer

l.scheer(at)uni-graz.at

+43 316 380 - 7200
Elisabethstraße 50b
ORCID: 0000-0002-2991-846X