Prof. Dr. Vishal Kashyap

Department Associate Chair

Vishal Kashyap is Professor of Business-to-Business Marketing at the University of Graz and serves as Department Associate Chair. His research interests focus on inter-organizational relationships, channel management, franchising and marketing strategy. His research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of Business Research, Industrial Marketing Management and the Journal of Personal Selling and Sales Management, among others. Professor Kashyap has been recognized with awards for his teaching at the MBA level. He holds a PhD from the University of Massachusetts Amherst and is on the editorial board of Industrial Marketing Management, Journal of Business Research and Journal of Business Market Management. He is also a reviewer for several renowned journals and is currently co-chair of the B2B|SIG of the European Marketing Academy.

Photo of Vishal Kashyap {f:if(condition: 'Uni Graz', then: '©Uni Graz')}
©Uni Graz

  • Inter-organizational relationships and their governance
  • Distribution channels
  • Franchising
  • Contracting
  • Marketing strategy

Member of the Editorial Board:

  • Industrial Marketing Management
  • Journal of Business Research
  • Journal of Business Market Management

Further memberships:

  • European Marketing Academy (EMAC)
  • American Marketing Association (AMA)

Ad hoc reviewer:

  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of the Academy of Marketing Science

Other functions

  • Co-chair of the EMAC B2B Marketing SIG

  • B.Sc. (Honors), University of Delhi, India, 1997
  • MBA (Marketing), Goa Institute of Management, Goa, India, 1999
  • Ph.D. in Marketing, University of Massachusetts Amherst, Massachusetts, U.S.A., 2004
  • Instructor of Marketing, University of Massachusetts, Amherst, Massachusetts, U.S.A. ( 2001 - 2004)
  • Assistant Professor of Marketing, Xavier University, Cincinnati, Ohio, U.S.A. (2004 -2010)
  • Visiting Professor, Free University, Berlin, Germany (2008)
  • Associate Professor of Marketing with tenure, Xavier University, Cincinnati, Ohio, U.S.A. (2010 -2014)
  • Full Professor of Business-to-Business Marketing, Karl-Franzens-University Graz, Austria (2014-Present)
  • Visiting Professor, Free University, Berlin, Germany (2015)
  • Visiting Professor, IECD Bled, Slovenia (2016)

Selected journal publications

  • Butt, Moeen N., Kersi D. Antia, Brian R. Murtha, and Vishal Kashyap
    Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System .
    In: Journal of Marketing. 82,1. 2018. 74-92 .
    Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag
  • Kashyap, Vishal and Murtha, Brian R.
    The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels .
    In: Journal of Marketing. 81,3. 2017. 130-153.
    Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag
  • Brashear, Thomas G., Vishal Kashyap, Naveen Donthu, and Michael Musante (This article was one of the Top 20 cited articles in the history of the Journal of Marketing Theory and Practice, Special Issue Journal of Marketing Theory and Practice (2015), 23(1)
    A Six-Country Comparison of the Internet Shopper Profile.
    In: Journal of Marketing Theory and Practice. 23,1. 2016. First Virtual Special Issue on the Top 20 Cited Articles in the history of JMTP.
    Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag
  • Ehret Michael, Vishal Kashyap, and Jochen Wirtz
    Business Models: Impact on Business Markets and Opportunities for Marketing Research.
    In: Industrial Marketing Management. 42,5. 2013. 649-655.
    Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag
  • Kashyap, Vishal and Eugene Sivadas
    An Exploratory Examination of Value Synchronization in Channel Relationships.
    In: Journal of Business Research. 65,5. 2012. 586-593.
    Forschung: Beitrag in Zeitschrift > Originalbeitrag/Fachbeitrag

Collaborating on the world of tomorrow - Vishal Kashyap

Collaborating on the world of tomorrow - Vishal Kashyap

Univ.-Prof. Dr.
Vishal Kashyap

Department Associate Chair
vishal.kashyap(at)uni-graz.at

+43 316 380 - 7210
Elisabethstraße 50b