Teaching and research at the Department of Marketing is diverse and can be divided into business-to-consumer markets on the one hand and business-to-business markets on the other. Three professorships are also located in these two sub-areas. Two further professorships, namely Marketing and Digitalization and Marketing and Business Analytics, act as interfaces and fall into both the business-to-consumer and business-to-business areas.

The Department of Marketing is particularly characterized by its application-oriented focus in research and teaching, which is reflected in numerous collaborations with companies in research projects. Regular guest lectures and research projects as part of courses offer students the opportunity to apply their theoretical knowledge and gain valuable insights into future fields of work. In the course of research, our department also cooperates with leading marketing scientists from Europe, America and Asia.