Mittwoch, 02.12.2009

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Der Beitrag des Autorenteams Thomas Foscht, Cesar Maloles, Bernhard Swoboda und Dirk Morschett im Journal of Product and Brand Management mit dem Titel "The impact of culture on brand perceptions: A six-nation study" wurde als Highly Commended Award Winner im Literati Network Awards for Excellence 2009 ausgewählt.

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