Freitag, 14.01.2022

Neue Publikation des Institutsteams

Spannende Erkenntnisse zu einem wichtigen Thema für B2B-Marketer - Cuxtomer Participation

Hurtak, S., Kashyap, V., & Ehret, M. (2022). Lightening the dark side of customer participation – The mitigating role of relationship performance in business-to-business project contexts. Journal of Business Research, 140, 220–231.

https://doi.org/10.1016/j.jbusres.2021.10.041

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Exam inspection 327.100 Principles of Marketing - exam date January 28, 2025

The grades for the exam in 327.100 Principles of Marketing on January 28, 2025, have been published. Please send us an e-mail at vo.marketing@uni-graz.at, if you wish to inspect your exam and we will arrange a date and time for the inspection.

Exam inspection 327.100 Principles of Marketing - exam date October 1 2024

The grades for the exam in 327.100 Principles of Marketing on October 1, 2024, have been published. Please send us an e-mail at vo.marketing@uni-graz.at if you wish to inspect your exam and we will arrange a date and time for the inspection.

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International Marketing im B2B-Bereich

Exam Inspection 327.100 Principles of Marketing