History and identity
In 1968 the department was established as the second department of marketing in German-speaking academia and as the Department of Commerce and Marketing Research chaired by o. Univ.-Prof. Dr. Johannes Bidlingmeier. Between 1974 and 2008 o. Univ.-Prof. Dr. Hans-Peter Liebmann led the department, which was eventually renamed as the Department of Retail, Sales and Marketing. Since 1.1.2009 Univ.-Prof. Dr. Thomas Foscht has headed the department, now under the name of the Department of Marketing. In 2010 the department added the first chair in business-to-business management in Austria.
Marketing as market-oriented management underpins our research and teaching activities. Our research orientation is international as numerous international cooperations and publications demonstrate. Research guides our teaching designed to prepare students for future management tasks as well as for research activities. At the same time, the department supports regional business as indicated by numerous cooperations with domestic enterprises. Since 1968, four researchers have been awarded the permission of lecturing.