Publikationen

Univ.-Prof. Dr. Andreas Eisingerich

Beiträge in Zeitschriften

• Eisingerich AB, Chun HH, Liu Y, Jia HM, Bell SJet, 2015, Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth, JOURNAL OF CONSUMER PSYCHOLOGY, Vol: 25, Pages: 120-128, ISSN: 1057-7408

• Ren S, Tsai H-T, Eisingerich AB, 2016, Case-based asymmetric modeling of firms with high versus low outcomes in implementing changes in direction, JOURNAL OF BUSINESS RESEARCH, Vol: 69, Pages: 500-507, ISSN: 0148-2963

• Chun HH, Park CW, Eisingerich AB, MacInnis DJet al., 2015, Strategic benefits of low fit brand extensions: When and why?, JOURNAL OF CONSUMER PSYCHOLOGY, Vol: 25, Pages: 577-595, ISSN: 1057-7408

• Liu Y, Eisingerich AB, Auh S, Merlo O, Chun HEHcloseet al., 2015, Service Firm Performance Transparency: How, When, and Why Does It Pay Off?, JOURNAL OF SERVICE RESEARCH, Vol: 18, Pages: 451-467, ISSN: 1094-6705

• Ren S, Eisingerich AB, Tsai H-T, 2015, Search scope and innovation performance of emerging-market firms, JOURNAL OF BUSINESS RESEARCH, Vol: 68, Pages: 102-108, ISSN: 0148-2963

• Ren S, Eisingerich AB, Tsai H-T, 2015, How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data study of Chinese SMEs, INTERNATIONAL BUSINESS REVIEW, Vol: 24, Pages: 642-651, ISSN: 0969-5931

• Seifert M, Siemsen E, Hadida AL, Eisingerich ABet al., 2015, Effective judgmental forecasting in the context of fashion products, JOURNAL OF OPERATIONS MANAGEMENT, Vol: 36, Pages: 33-45, ISSN: 0272-6963

Beiträge in Konferenzbänden

• Bharamgoudar R, Elmqvist K, Qiu S, Rigaudy M, Vink J, Yu C, Zhang Y, Eisingerich ABet al., 2016, Tailoring and utilising gamification to facilitate behaviour change, Publisher: Imperial College Business School (working paper)

• Sherwani Y, Ahmed M, Muntasir M, El-Hilly A, Iqbal S, Siddiqui S, Al-Fagih Z, Usmani O, Eisingerich AB, 2015, Examining the role of gamification and use of mHealth apps in the context of smoking cessation: A review of extant knowledge and outlook, Publisher: Imperial College Business School

• Ahmed M, Sherwani Y, Muntasir M, El-Hilly A, Iqbal S, Siddiqui S, Al-Fagih Z, Usmani O, Eisingerich Aet al., 2015, GAME ON? THE GAMIFICATION OF MHEALTH APPS IN THE CONTEXT OF SMOKING CESSATION, Winter Meeting of the British-Thoracic-Society, Publisher: BMJ PUBLISHING GROUP, Pages: A47-A47, ISSN: 0040-6376