Vorträge

Vorträge (Auszug)

• The Overseen Essentials of the Customer Journey, World Marketing Summit (eWMS) 2023, 6. und 7. November 2023
   
• Click, Click, Buy - Wie sieht die Zukunft des Handels aus?, Grazer Wirtschaftsgespräche, Graz, 19. Okt., 2021
   
• You Are Kicked Out of the Room Now!: The Impact of Social Exclusion on User-Generated Content in Online Communities, American Marketing Association (AMA), Chicago, USA, Aug. 5^th, 2021 (mit X. Sun, A. Eisingerich)
   
• Always On My Mind? - Antecedents of Private Label Share in Consumers' Consideration Sets, American Marketing Association (AMA), Chicago, USA, Aug. 5^th, 2021 (mit L. Stoppacher, J. Schloffer)
   
• Subscription commerce: an attachment theory perspective, American Marketing Association (AMA), Chicago, USA, Aug. 5^th, 2021 (mit R. Kerschbaumer, D. Kreimer, A. Eisingerich)
   
• Der Aufstieg von Abonnementmodellen am Gebrauchsgütermarkt - Traditionelle Markenhersteller versus Abonnement-Plattformen, Babes-Bolyai University, Cluj-Napoca, RU, 15. Dez., 2020 (mit R. Kerschbaumer, A. Eisingerich)
   
• The End of Ownership for durable Consumer Goods – How traditional Brands can cope with Subscription Platforms, Babes-Bolyai University, Cluj-Napoca, RU, 19. Nov., 2020 (mit R. Kerschbaumer, A. Eisingerich)
   
• Digitalisierung als Herausforderung für den Verbraucherschutz, Symposium Smart Regulation, Graz, A, 2^. Okt. 2020 (mit Ph. Hacker, U. Athenstaedt, B. Lurger)
   
• Opening the Curtain: Company-guided Tours as a Customer Education Tool, American Marketing Association (AMA), San Diego, USA, Oct. 15^th, 2020, (mit X. Sun, R. Kerschbaumer, A. Eisingerich)
   
• Point of No Return: Exploring why Shoppers do not return unwanted Products, International Academy of Business and Economics (IABE), Las Vegas, Nevada, USA, Oct. 5^th, 2020, (mit C. Maloles, W. Reisel, S. Chia)
   
• Why Do Customers Want to Learn: Antecedents of Customer Learning, American Marketing Association (AMA), San Francisco, USA, Aug. 20^th, 2020, (mit X. Sun, A. Eisingerich)
   
• Marokko als tragende Säule der internationalen Modewelt, SOWI AV, Marakesch, Marokko, Afrika, Okt., 22^rd,  2019
   
• Customers as Active Learners: How Could Customer Education Support Customer Learning and Enhance Customer Relationship?, Forschuntstagung Marketing 2019, Berlin, Deutschland, 6. Nov. 2019, (mit X. Sun)
   
• Heading Towards the Subscription Economy - Customers´Persception of and Attitude towards Subscription-based Online Retail, Forschuntstagung Marketing 2019, Berlin, Deutschland, 6. Nov. 2019, (mit R. Kerschbaumer)
   
• A Typology of Factors on Why Shoppers Do Not Return Unwanted Products, 28th Annual World Business Congress, Ithaca College, New York, USA, June, 15^th, 2019, (mit C. Maloles, W. Reisel, S. Chia)
   
• Business Analytics as Part of Marketing Education in Business Schools Settings, 7th International Big Data and Analytics Education Conference, Adelphi, Maryland, USA, June 4^th, 2019, (mit S. Thalmann, R. Kerschbaumer)
   
• The Effects of Customer Education on Customer Attitude and Behavioral Intentions, Forschungstagung Marketing 2018, St. Gallen, Schweiz, 7. Okt., 2018, (mit X. Sun)
   
• Online Customer Engagement Behaviors: A Social Exchange Perspective, Summer Conference American Marketin Association (AMA),  Boston, USA, Aug. 12th 2018, (mit L. Dong, A. Eisingerich)
   
• Forgot to Go Home When You are Shopping in Stores? - A Study of Consumers’ Flow Experience at the Point of Sale Based on Different Industries and Gender, European Institute of Retailing and Services Studies (EIRASS), Madeira, Portugal, July 18^th, 2018, (mit X. Sun, H. Riedl, C. Maloles, A. Eisingerich)
   
• The Impact of a Customer's Time Perspective on Online Customer Relationships, European Institute of Retailing and Services Studies (EIRASS), Funchal, Madiera, Portugal, July 18^th, 2018, (mit R. Kerschbaumer, J. Schloffer, A. Eisingerich)
  
   
• Customer Satisfaction - a discontinued model? Customer Experience und Customer Engagement - die neuen Stars am Customer Journey-Himmel, Marketing Club Linz, A, Nov. 21^st,  2017
   
• How Trait Emotional Intelligence Moderates the Relationship of B2B Salespersons’ Skills and Performance: Interaction and Higher Order Effects of Sales Experience and Formal Education, American Marketing Association (AMA), Chicago, USA, Aug. 8th, 2017, (mit A. Zehetner, V. Kashyap)
   
• How Trait Emotional Intelligence Moderates the Relationship of B2B Salespersons’ Skills and Performance: Interaction and Higher Order Effects of Sales Experience and Formal Education, 8th Biennial International Conference on Business Market Management in Association with EMAC, Graz, Österreich, 8. Juli 2017 (mit A. Zehetner, V. Kashyap)
   
• Marketing - made in Japan, SOWI Absolventenverein, Kobe, Japan, 26. Okt. 2016
   
• Consumers´ Strategies to Cope with Crowding-induced Stress, Academy of Marketing Science (AMS), Paris, F, July 20^th, 2016 (mit M. Brandstätter, H. Leitold)
   
• How Trait Emotional Intelligence moderates the Relationship of BtB Salespersons´ Skills and Performances, Summer Marketing Educators´Conference, American Marketing Association (AMA), San Francisco, USA, August 4-6, 2017 (mit A. Zehetner, V. Kashyap)
   

• Exploring Consumer Attachment Predispositions and their Behavioral Effects, Academy of Marketing Science (AMS), Paris, F, July 21^st, 2016 (mit H. Leitold, M. Brandstätter)

• Perceived Brand Similarity and Its Effect on Stress and Coping, The European Institute of Retailing and Services Studies (EIRASS), Edinburgh, Scotland, July 12^th, 2016 (mit M. Brandstätter)

• The Impact of Private Labels' Image on Retailers' Brand Image - An Extended Study, The European Institute of Retailing and Services Studies (EIRASS), Edinburgh, Scotland, July 12^th, 2016 (mit M. Brandstätter)

• Integrative Multi-Channel Communication in Pharmacy Retailing, The European Institute of Retailing and Services Studies (EIRASS) Edingburgh, Juli 12^th, 2016 (mit J. Schlais)

• Sucess factors of private label extensions, Guanghua School of Management, University of Peking, Peking, China, 2015
   
• A Nation as a Brand, 37. SOWI-Postgraduate Wirtschaftssymposium, Galway, Irland, 22. Okt. 2015
   
• Crosswise and Reciprocal Effect of Offline and Online Brand Beliefs and Retail Brands Within Multichannel Retail Systems, Americanb Marketing Association (AMA), Chicago, USA, Aug. 17^th, 2015, (mit B. Swoboda, J. Weindel)
   
• Deconstructing Retailer Strategies to form a Holistic Typology, International Academy of Business and Economics, Rome, Italy, June 18th, 2015 (mit C. Maloles, W. Reisel, S. Chia)
   
• Consumers Strategies to Deal with Brand Similarity-Induced Stress, Summer Marketing Educator´s Conference, Amerikan Marketing Association (AMA), Chicago, USA, 2015 (mit M. Brandstätter)
   
• The Impact of Private Labels´Image on Retailers´Brand Image, 22nd International Conference on Recent Advances in Retailing and Service Science, The European Institute of Retailing and Services Studies (EIRASS), Montreal, CA, 2015 (mit M. Brandstätter, J. Perktold)