Customer loyalty in the face of an objectively superior service offering: How to reduce customer switching, Annual Conference 2022 (EMAC), May 2022 (mit A. B. Eisingerich, B. Duffek)
Just give me a reason: The value of goal setting in motivating blood donations: Winter Conference, American Marketing Association (AMA), February 2022 (mit J. Schloffer, C. Maloles, L. Wu)
Comparing the Impact of Covid-19 on why buyers do not return unwanted Products: 28th Recent Advances in Retailing and Consumer Science Conference (RARCS), July 2020 (mit C. Maloles)
Find the customers who want to learn - antecedents of customer learning: Summer Conference, American Marketing Association (AMA), August 2020 (mit Xiaochi Sun)
Private Labels in Mind - the Share of Private Labels in the Consideration Set of Consumers: Summer Conference, American Marketing Association (AMA), August 2020 (mit L. Stoppacher)
Business Analytics as Part of Marketing Education in Business School Settings: 7. Internationale Big Daa & Analytics Education Conference (BDAEDCON), Juni 2019 (mit S. Thalmann, R. Kerschbaumer)
Online Customer Engagement Behaviors: A Social Exchange Perspecitive: Summer Conference, American Marketing Association (AMA), August 2018 (mit L. Dong, A. Eisingerich)
Forgot to Go Home When You are Shopping in Stores? - A Study of Consumers´Flow Experience at the Point of Sales Based on Different Industries and Gender: 25th Recent Advances in Retailing and Services Science, July 2018, Madeira, Portugal (mit X. Sun, H. Riedl, C. M. Maloles, A. Eisingerich)
The Impact of a Customer´s Time Perspective on Online Customer Relationships: 25th Recent Advances in Retailing an dServices Science, July 2018, Madeira, Portugal (mit R. Kerschbaumer, J. Schloffer, A. Eisingerich)
The Moderating Effect of Trait Emotional Intelligence on the Relationship between Selling Skills and Performance: Findings from a B2B Context: Academic Conference (ISBM), June 2018, Glasgow, UK (mit A. Zehetner, V. Kashyap)
How Trait Emotional Intelligence moderates the Relationship of BtB Salespersons´Skills and Performance: Summer Marketing Educators´Conference, American Marketing Association (AMA), August 4-6, 2017, San Francisco, USA (mit A. Zehetner, V. Kashyap)
What´s on the agenda? A more effective use of presentation slides in a marketing course, IABE-2016 Florence-Pisa-Conference, International Academy of Business and Economics, June 16-18, 2016, Florence, I (mit C. Maloles, W. Reisel, S. Chia)
Perceived Brand Similarity and Its Effects on Stress and Coping: The European Institute of Retailing and Services Studies (EIRASS), July 11-14, 2016, Edingburgh, Scotland (mit M. Brandstätter)
Consumers´Strategies to Deal With Brand Similarity-Induced Stress, Summer Marketing Educators´Conference, American Marketing Association (AMA), August 16-18, 2015, Chicago, Illinois, USA (mit M. Branstätter)
The Impact of Private Labels´Image on Retailers´Brand Image, 22nd International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies (EIRASS), July 27-29, 2015, Montreal, Kanada (mit M. Brandstätter, J. Perktold)
