Beiträge in Konferenzbänden
- Toward a better understanding of brand and product line extension strategies, IABE-2023 Conference, October 2023 (mit C. Maloles, S.-L. Chia)
- Customer loyalty in the face of an objectively superior service offering: How to reduce customer switching, Annual Conference 2022 (EMAC), May 2022 (mit A. B. Eisingerich, B. Duffek)
- Just give me a reason: The value of goal setting in motivating blood donations: Winter Conference, American Marketing Association (AMA), February 2022 (mit J. Schloffer, C. Maloles, L. Wu)
- Comparing the Impact of Covid-19 on why buyers do not return unwanted Products: 28th Recent Advances in Retailing and Consumer Science Conference (RARCS), July 2020 (mit C. Maloles)
- Find the customers who want to learn - antecedents of customer learning: Summer Conference, American Marketing Association (AMA), August 2020 (mit Xiaochi Sun)
- Private Labels in Mind - the Share of Private Labels in the Consideration Set of Consumers: Summer Conference, American Marketing Association (AMA), August 2020 (mit L. Stoppacher)
- Business Analytics as Part of Marketing Education in Business School Settings: 7. Internationale Big Daa & Analytics Education Conference (BDAEDCON), Juni 2019 (mit S. Thalmann, R. Kerschbaumer)
- Online Customer Engagement Behaviors: A Social Exchange Perspecitive: Summer Conference, American Marketing Association (AMA), August 2018 (mit L. Dong, A. Eisingerich)
- Forgot to Go Home When You are Shopping in Stores? - A Study of Consumers´Flow Experience at the Point of Sales Based on Different Industries and Gender: 25th Recent Advances in Retailing and Services Science, July 2018, Madeira, Portugal (mit X. Sun, H. Riedl, C. M. Maloles, A. Eisingerich)
- The Impact of a Customer´s Time Perspective on Online Customer Relationships: 25th Recent Advances in Retailing an dServices Science, July 2018, Madeira, Portugal (mit R. Kerschbaumer, J. Schloffer, A. Eisingerich)
- The Moderating Effect of Trait Emotional Intelligence on the Relationship between Selling Skills and Performance: Findings from a B2B Context: Academic Conference (ISBM), June 2018, Glasgow, UK (mit A. Zehetner, V. Kashyap)
- How Trait Emotional Intelligence moderates the Relationship of BtB Salespersons´Skills and Performance: Summer Marketing Educators´Conference, American Marketing Association (AMA), August 4-6, 2017, San Francisco, USA (mit A. Zehetner, V. Kashyap)
- What´s on the agenda? A more effective use of presentation slides in a marketing course, IABE-2016 Florence-Pisa-Conference, International Academy of Business and Economics, June 16-18, 2016, Florence, I (mit C. Maloles, W. Reisel, S. Chia)
- Perceived Brand Similarity and Its Effects on Stress and Coping: The European Institute of Retailing and Services Studies (EIRASS), July 11-14, 2016, Edingburgh, Scotland (mit M. Brandstätter)
- Consumers´Strategies to Deal With Brand Similarity-Induced Stress, Summer Marketing Educators´Conference, American Marketing Association (AMA), August 16-18, 2015, Chicago, Illinois, USA (mit M. Branstätter)
- The Impact of Private Labels´Image on Retailers´Brand Image, 22nd International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies (EIRASS), July 27-29, 2015, Montreal, Kanada (mit M. Brandstätter, J. Perktold)
Kontakt
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