Papers in Journals

Stefan Hurtak Vishal Kashyap Michael Ehret	Lightening the dark side of customer participation – The mitigating role of relationship performance in business-to-business project contexts, in: Journal of Business Research, Vol. 140, 2022, pp. 220–231 https://doi.org/10.1016/j.jbusres.2021.10.041
Thomas Foscht	Die Marke als Krisenimmunisierung, in: Top of Styria, 2021, S 17-18
Stephan Grzeskoviak, Joseph Sirgy, Thomas Foscht, Bernhard Swoboda, Veronique Pilchon, Marie-Christine Lichtle	How do seniors evaluate retirement homes? The effects of dunctional congruity, self-congruity and lifestyle congruity, in: Jornal of Housing and the Built Environment, 2021
Thomas Foscht Xhaochi Sun Andreas Eisingerich Judith Schloffer	Why Do Customers Want to Learn? Antecedents and Outcomes of Customer Learning, in: European Journal of Marketing, Vol. 56, No. 3, 2021, pp. 677-703
Thomas Foscht Xiaochi Sun A. Eisingerich	Does educating customers create positive word of mouth? in: Journal of Retailing and Consumers Services, 2021
Thomas Foscht Xiaochi Sun R. Kerschbaumer	Customer Education by the Manufacturer - Company Guided Tour as a Brand Touch Point in: Netzwerk Handel Insights, Ausgabe III, 2018
Thomas Foscht Yin Liu Andreas Eisingerich H. Tsai	Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets in: Industrial Marketing Management, 2018
Thomas Foscht Yuting Lin Andreas Eisingerich	Blinds up or down? The influence of transparency, future orientation, and CSR on sustainable and responsible behavior in: European Journal of Marketing, 2018
Vishal Kashyap Brian R.Murtha	The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels in: Journal of Marketing, Vol. 81, Nr. 3, 2017, pp. 130-153
Yeyi Liu Thomas Foscht Andreas Eisingerich Huei-Ting Tsai	Strategic Management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets in: Industrial Marketing Management, 2017 Available at https://www.sciencedirect.com/science/article/pii/S0019850117302997
Butt Moeen Antia Kersi Braian Murtha Vishal Kashyap	Clustering, Governance, and Individual Outlet Sales: A Multi-Year Analysis of An Evolving Franchise System; forthcoming in the Journal of Marketing. Available at http://journals.ama.org/doi/abs/10.1509/jm.16.0173
Thomas Foscht Cesar Maloles William Reisel Swee-Lim Chia	What´s on the agenda? A more effective use of presentation slides in a marketing course, in: Journal of Academy of Business and Economics, Vol. 16, No. 2, 2016, pp. 35-40
Jay I. Shina Thomas Foscht	Reverse psychology tactics in contemporary marketing, in: the marketing review, Vol. 16, No. 3, Autumn 2016, pp. 343-353
Thomas Foscht St. Grzeskowiak Joseph Sirgy Bernhard Swoboda	Linking Retailing Exeriences with Life Satisfaction: The Concept of Story-Typüe Congruity with Shopper´s Identity, in: International Journal of Retail and Distribution Management, Vol. 16, No. 3, June 2016, pp. 343-353