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Papers in Journals

Stefan Hurtak
Vishal Kashyap
Michael Ehret

Lightening the dark side of customer participation – The mitigating role of relationship performance in business-to-business project contexts, in:  Journal of Business Research, Vol. 140, 2022, pp. 220–231


Thomas Foscht Die Marke als Krisenimmunisierung, in: Top of Styria, 2021, S 17-18
Stephan Grzeskoviak, Joseph Sirgy, Thomas Foscht, Bernhard Swoboda, Veronique Pilchon, Marie-Christine Lichtle How do seniors evaluate retirement homes? The effects of dunctional congruity, self-congruity and lifestyle congruity, in: Jornal of Housing and the Built Environment, 2021
Thomas Foscht
Xhaochi Sun
Andreas Eisingerich
Judith Schloffer
Why Do Customers Want to Learn? Antecedents and Outcomes of Customer Learning, in: European Journal of Marketing, Vol. 56, No. 3, 2021, pp. 677-703
Thomas Foscht
Xiaochi Sun
A. Eisingerich
Does educating customers create positive word of mouth? in: Journal of Retailing and Consumers Services, 2021
Thomas Foscht
Xiaochi Sun
R. Kerschbaumer

Customer Education by the Manufacturer - Company Guided Tour as a Brand Touch Point in: Netzwerk Handel Insights, Ausgabe III, 2018

Thomas Foscht
Yin Liu
Andreas Eisingerich
H. Tsai

Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets in: Industrial Marketing Management, 2018

Thomas Foscht
Yuting Lin
Andreas Eisingerich

Blinds up or down? The influence of transparency, future orientation, and CSR on sustainable and responsible behavior in: European Journal of Marketing, 2018

Vishal Kashyap
Brian R.Murtha

The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels in: Journal of Marketing, Vol. 81, Nr. 3, 2017, pp. 130-153

Yeyi Liu
Thomas Foscht
Andreas Eisingerich
Huei-Ting Tsai

Strategic Management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets in: Industrial Marketing Management, 2017

Available at 

Butt Moeen
Antia Kersi
Braian Murtha
Vishal Kashyap

Clustering, Governance, and Individual Outlet Sales: A Multi-Year Analysis of An Evolving Franchise System; forthcoming in the Journal of Marketing.

Available at http://journals.ama.org/doi/abs/10.1509/jm.16.0173

Thomas Foscht
Cesar Maloles
William Reisel
Swee-Lim Chia

What´s on the agenda? A more effective use of presentation slides in a marketing course, in: Journal of Academy of Business and Economics, Vol. 16, No. 2, 2016, pp. 35-40

Jay I. Shina
Thomas Foscht

Reverse psychology tactics in contemporary marketing, in: the marketing review, Vol. 16, No. 3, Autumn 2016, pp. 343-353

Thomas Foscht
St.  Grzeskowiak
Joseph Sirgy
Bernhard Swoboda

Linking Retailing Exeriences with Life Satisfaction: The Concept of Story-Typüe Congruity with Shopper´s Identity, in: International Journal of Retail and Distribution Management, Vol. 16, No. 3, June 2016, pp. 343-353

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